Corporate Chiropractic Isn’t Dead. Our Offer Just Sucks.
“But We Can’t Sell Corporate Chiropractic Wellness???”
I saw this headline this morning and almost spit out my coffee:
Bank of America spends more than $250 MILLION a year covering GLP-1 drugs for its employees.
That’s roughly 13% of its $2+ billion annual healthcare budget. CEO Brian Moynihan basically framed it as an investment in employee health.
And somewhere right now...
A chiropractor is telling me:
“Yeah, Twisty, corporate wellness just doesn’t really work anymore.”
😂😂😂
Come on.
This headline isn't really about Ozempic.
And I'm not making a GLP-1 vs. chiropractic argument.
It's about what employers are willing to PAY FOR.
Bank of America didn't suddenly become passionate about injectable peptides.
They have 210,000+ employees and an enormous healthcare bill.
They are looking at health through the lens corporations look at everything:
What does an unhealthy workforce cost us?
Healthcare claims. Productivity. Absenteeism. Retention. Performance. Quality of life.
And they're willing to put $250,000,000 A YEAR behind one category of intervention because they believe healthier employees are worth investing in.
Meanwhile chiropractic has spent 30 years trying to sell corporations...
"Dr. Bob would love to come do a Lunch & Learn!"
🤦♂️
Maybe CORPORATE WELLNESS isn't dead.
Maybe our offer sucks.
Stop selling corporations chiropractic.
They don't care.
Sell them the RESULT.
“We help your employees with the musculoskeletal problems that make sitting, standing, lifting, driving, sleeping and WORKING harder.”
Now we're talking.
Then build an actual employer program around it:
- Employee priority-access program
- Neck/back pain and mobility screenings
- Ergonomic/workstation education
- Fast-track appointments
- Employee-specific benefits
- Outcome tracking
- Aggregate quarterly reporting
- Patient satisfaction
- Functional improvement
- Utilization data
And this is where ChiropracticResults makes this infinitely more interesting.
Because for the first time we can walk into a company and say:
“Don't take our word for it. Here are the actual outcomes our clinic is producing.”
Not philosophy.
Not a spinal model.
Not a stack of coupons in the break room.
RESULTS.
Think about the shift:
OLD CORPORATE CHIROPRACTIC:
"Can we set up a booth at your health fair?"
NEW CORPORATE CHIROPRACTIC:
"We'd like to become the local musculoskeletal health resource for your workforce — and we'll measure what happens."
That's a different fucking conversation.
Corporations clearly haven't stopped spending money on employee health.
In some cases, they're spending hundreds of millions of dollars on it.
So maybe the question isn't:
“Do companies want chiropractic?”
The better question is:
Have we packaged chiropractic in a way a company would actually want to buy?
Because I think there's a gigantic market sitting right under our noses.
And we've been showing up with a lunch-and-learn and a fucking foam spine. 😂
It's time to build Corporate Chiropractic 2.0.
