What Shipped This Week at ChiropracticResults (and Why It Matters)
What Shipped This Week at ChiropracticResults (and Why It Matters)
This week’s updates to ChiropracticResults focused on one goal:
Increase discoverability, trust, and conversion for chiropractors—without increasing ad spend.
Rather than shipping surface-level features, we invested in infrastructure, data clarity, and UX improvements that compound over time.
Here’s a concise breakdown of what shipped and the ROI implications.
- Peer Trust Recommendations Became a Core Ranking Signal
What shipped
Expanded peer-to-peer endorsements across clinic profiles, directories, and rankings
Bidirectional visibility on clinic profiles:
Peer Trust Recommendations (who endorses this clinic)
Clinics We Recommend (who this clinic endorses)
Peer endorsement counts added to:
Clinic stat cards
Directory clinic cards
Homepage metrics
SEO meta titles/descriptions
Aggregated “Most Peer-Recommended Chiropractors” at city, state, and national levels
Why it matters Peer validation is a higher-trust signal than consumer reviews.
This shifts authority from:
“Who paid the most or got the most clicks” to “Who other chiropractors trust.”
That improves conversion quality and creates defensible positioning competitors can’t buy.
- Outcome Data Is Now Fully Standardized (ICD-10 Complete)
What shipped
100% of verified outcomes now mapped to ICD-10 codes
Clean condition taxonomy across clinics, outcomes, and directories
Improved aggregation for condition- and location-based discovery
Why it matters Structured outcomes:
Rank better
Read better to AI systems
Compare better for patients
This improves match quality between patients and clinics and increases visibility in high-intent searches.
- Photo-First Outcome Submissions (Lower Friction, More Proof)
What shipped
Outcome submissions can now start with a simple image upload (X-rays, posture photos, scans, documentation)
Context can be added after upload without slowing the process
Why it matters The main bottleneck to outcome-driven platforms isn’t demand—it’s documentation friction.
Lower friction → more submissions → more verified outcomes → stronger profiles.
More proof compounds visibility, trust, and conversion over time.
- Self-Hosted Video Case Studies (Better Indexing, Better Control)
What shipped
Native video hosting for case studies
Automatic transcription and structured indexing
Videos tied directly to outcomes and clinic profiles
Why it matters Video is now:
Searchable
Indexable
Contextual
Instead of living off-platform, case study videos now actively support discovery and credibility.
- Condition × City Pages for Long-Tail Demand Capture
What shipped
New condition-by-location discovery pages
Automatic linking between:
Conditions
Cities
Verified outcomes
Top clinics
Why it matters This captures high-intent searches without ads.
Patients searching for a specific condition in a specific location now land on pages built to convert—not generic directories.
- Search & Layout Optimizations to Improve Conversion
What shipped
Directory search redesigned with three equal entry points:
Condition / clinic
Location
“Near me”
Location search elevated from hidden filters to a primary field
National peer rankings repositioned after users explore clinics and outcomes
Why it matters Better information order = faster decisions.
These changes reduce cognitive load, surface trust signals at the right time, and improve click-to-selection conversion.
- Developer API & AI Platform Integration
What shipped
Public developer portal with interactive documentation
Secure API access and webhook events for clinics, outcomes, and reviews
AI discovery files enabling platforms like ChatGPT, Claude, and Perplexity to consume ChiropracticResults data directly
Why it matters Patient discovery is moving beyond traditional search.
This positions ChiropracticResults as an AI-readable chiropractor lookup and outcomes database, ensuring clinics remain visible as AI-assisted discovery becomes standard.
This is new distribution without additional spend.
Bottom Line
This week’s work focused on compounding advantages:
More trust signals
More structured proof
Better discovery paths
Lower friction for clinics
Better representation in AI-driven search
The platform continues to reward real outcomes and professional credibility, not marketing noise.
More to ship soon.