Life University’s socials lately feel like a brand internship gone feral.

Not “we’re building trust.”

More like: “WE’VE HEARD THE NOISE 😤”

…followed by “https://www.facebook.com/photo?fbid=1338237351680986&set=a.564966792341383HATERS GONNA COMMENT. WE’LL KEEP GRADUATING CHIROPRACTORS.”

And here’s the cognitive dissonance part:

I hate it…

and I love it.

Because it’s working for one thing: eyeballs.

Everybody in chiro is looking. Everybody’s got an opinion.

And in 2026, attention is currency.

But… attention without strategy is just a bonfire you lit yourself.

Because the comments weren’t “wow congrats.”

They were:

“Who approved this?”

“I didn’t even know you were on probation until YOU told me.”

“This is embarrassing.”

“Now I have more questions.”

So let’s talk about what’s really happening here.

The “Wendy’s Effect” (roast culture) doesn’t work the same in education + licensure

Wendy’s can clap back because the stakes are fries.

A chiropractic college? The stakes are:

student debt

licensure

accreditation status

parents making decisions

the profession’s credibility

So when you post like a middle school breakup, you don’t just “own the haters”…

You accidentally broadcast:

“Hey future students, come learn here… also we’re fighting online today.”

That’s not marketing. That’s reactive PR.

The real issue: they’re trying to “win the comments” instead of “win the narrative”

If you’re a big dog (and Life is), you’re gonna get punched at.

But big dogs don’t bark back at every shadow.

Big dogs do one of two things:

Option A: Ignore + keep building

(quiet confidence)

Option B: Publish receipts + transparency + outcomes

(actual authority)

Life tried Option B… but packaged it like Option A’s angry cousin.

Because their response was actually the BEST part:

“We choose transparency because students deserve facts, not rumors. The profession deserves outcomes, not narratives.”

“Our D.C. program is fully CCE accredited…”

“Results speak clearly: …87% passed all four NBCE exams within six months… above the national benchmark…”

“…93.4% Part IV first-time pass rate…”

(plus a sit-down interview link)

THAT is the lane.

The problem is the wrapper they put it in was:

“HATERS GONNA COMMENT 😎”

Which makes people go: “Wait… are you serious? Are you okay? Should we be worried?”

Here’s the bigger lesson (and why I’m weirdly grateful for this mess)

This is EXACTLY why ChiropracticResults exists.

Because chiropractic has a “narrative” problem:

schools vs schools

technique wars

philosophy wars

“cartel” talk

rumor mills

comment-section courtrooms

And none of it helps the public. None of it helps students.

It’s just noise cosplaying as truth.

So here’s my take:

We don’t need louder narratives.

We need clean outcomes.

Not “trust us bro.”

Not “haters gonna hate.”

Not “my class was the best class ever.”

Just:

accreditation status (current + history, clearly stated)

board pass rates (by part, by cohort, over time)

graduation rates

placement / practice outcomes (where possible)

student experience indicators that matter

Transparency beats vibes. Every time.

And yeah… maybe we should build “ChiroCollege Results.”

A place where students (and the profession) can see facts, not rumors.

If we can rank clinics by outcomes and verified proof…

why wouldn’t we do the same for schools?

Because students deserve to know what they’re buying.

And the profession deserves to stop eating itself alive on Facebook.

TL;DR

Life U’s socials are getting attention, but the style is creating more doubt than clarity.

Their best move wasn’t the clap back — it was the data.

Chiro doesn’t need more narratives. It needs more outcomes.

That’s the whole point of ChiropracticResults… and maybe the next play is ChiroCollege Results.

If you want, I’ll rewrite Life’s “transparency” response into a version that still gets eyeballs without sounding like a breakup text.