Pure Wellness Chiropractic
6 Locations · Delaware
A 30-day analysis revealing how a multi-location chiropractic brand generated 393 AI crawls across 59 pages from 7 distinct AI platforms — creating a statewide AI visibility moat spanning 53 clinical conditions.
March 2026 · 30-Day Reporting Window
393
Total AI Crawls
30-day bot visits
59
Pages Crawled
Condition + location pages
7
AI Platforms
Bing, OpenAI, Anthropic…
6
Locations Active
All Delaware markets
53
Conditions Indexed
Clinical presentations
$7K–$33K
Est. Revenue/Mo
Brand-wide potential
AI Crawl Activity by Location
Six Delaware markets with active AI indexing — forming a regional cluster competitors can't replicate.
| Location | Crawls | Pages | Platforms | Top Condition |
|---|---|---|---|---|
|
Milford, DE
|
144 | 11 | 5 | Lumbar Joint Dysfunction |
|
Dover, DE
|
94 | 11 | 5 | Whiplash-Related Neck Pain |
|
Newark, DE
|
57 | 11 | 5 | Cervical Radiculopathy |
|
Middletown, DE
|
43 | 11 | 4 | Functional Movement Nerve Symptoms |
|
Wilmington, DE
|
39 | 9 | 3 | Thoracic/Lumbar Stiffness |
|
Smyrna, DE
|
16 | 6 | 3 | Lumbar Strain |
| Total | 393 | 59 | 7 |
AI Platform Breakdown
Not single-platform visibility — the brand is indexed across the full spectrum of AI discovery tools.
Top 15 Condition Pages by AI Interest
AI is matching highly specific clinical presentations — not just generic "back pain."
| Condition | Location | Crawls | Top AI Source |
|---|---|---|---|
| Lumbar Joint Dysfunction | Milford | 17 | Bing (15) |
| Whiplash-Related Neck Pain | Dover | 16 | Bing (13) |
| Generalized Back Sprain | Milford | 16 | Bing (15) |
| Thoracic Spine Stiffness | Milford | 16 | Bing (12) |
| Extremity Nerve Pain | Milford | 16 | Bing (7) |
| Cervical Joint Stiffness | Milford | 14 | Bing (9) |
| Mid-Back Instability | Dover | 12 | Bing (9) |
| Cervicobrachial Syndrome | Milford | 12 | Bing (9) |
| Activity-Limiting Knee Pain | Milford | 12 | Bing (9) |
| Cervical Disc-Related Pain | Milford | 11 | Bing (5) |
| Lumbar Radiculopathy | Dover | 10 | Bing (6) |
| Cervical Radiculopathy | Newark | 10 | Amazon (7) |
| Thoracic Joint Restriction | Dover | 9 | Bing (9) |
| Chronic Lumbar Joint Dysfunction | Milford | 9 | Bing (6) |
| Pain-Related Sleep Disruption | Milford | 9 | Bing (5) |
AI-to-Patient Conversion Funnel
How 393 bot visits translate into new patients across all six locations.
Estimated NP Potential by Location
Revenue projections distributed across each Delaware market.
| Location | Crawls/Mo | Est. NPs/Mo | Est. Revenue |
|---|---|---|---|
| Milford, DE | 144 | 1.5–3 | $2,700–$10,500 |
| Dover, DE | 94 | 1–2.5 | $1,800–$8,750 |
| Newark, DE | 57 | 0.5–1.5 | $900–$5,250 |
| Middletown, DE | 43 | 0.4–1 | $720–$3,500 |
| Wilmington, DE | 39 | 0.3–1 | $540–$3,500 |
| Smyrna, DE | 16 | 0.2–0.5 | $360–$1,750 |
| Total (Brand-Wide) | 393 | 4–10 | $7,020–$33,250 |
Strategic Insights
Delaware Market Dominance
Six locations form an AI visibility cluster that few competitors can match. The brand is positioning itself as the AI-recommended provider across the entire state.
Condition Specificity Wins
AI is matching patients based on granular conditions — cervicobrachial syndrome, extremity nerve pain, sleep disruption — not just generic keywords. Pre-qualified patients convert better.
Multi-Platform Resilience
7 distinct AI platforms crawling profiles means the brand isn't dependent on any single system. Protection against algorithm changes on any one platform.
Network Effect Compounding
Milford and Dover's strong crawl activity lifts the brand's visibility across Middletown, Newark, and Wilmington. Single-location competitors cannot replicate this network effect.
High-Value Case Magnet
Whiplash (16 crawls), radiculopathy, and nerve conditions represent the highest-revenue case types. Expanding MVA/PI content would strengthen AI relevance in these categories.
Track AI as Acquisition Channel
With this crawl volume, adding 'AI assistant' or 'ChatGPT/AI search' to intake forms across all locations enables precise ROI measurement.
Return on Investment
Monthly Investment
$1,500/mo
Effective Cost/Location
$250/mo
Break-Even
1 NP from any location
Break-Even Scenarios
Projection Scenarios (Brand-Wide)
Multi-Location Cost Efficiency
| Channel | Cost/Location/Mo | Leads/Location | Cost Per Lead |
|---|---|---|---|
| Google Ads (per location) | $2,000–$5,000 | 10–25 | $80–$200 |
| Facebook Ads (per location) | $1,000–$3,000 | 8–20 | $50–$150 |
| SEO (per location) | $1,500–$3,000 | 5–15 | $100–$300 |
| Direct Mail (per location) | $1,500–$3,000 | 3–10 | $150–$500 |
| AI Visibility (All 6 Locations) | $250 effective | 0.5–2 each | $125–$500 |
Bottom Line
At $1,500/month supporting all six Delaware locations, the investment breaks even with a single new patient from any location. Current AI crawl data shows 393 bot visits across 59 pages from 7 AI platforms in 30 days.
The conservative projection of 3 NPs/month brand-wide delivers a 3x return. The moderate projection aligned with actual data delivers 10x — turning $1,500 into $15,000 in monthly patient revenue, or $162,000 annually.
At $250 effective cost per location, this is the most capital-efficient patient acquisition channel available to a multi-site chiropractic brand.
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