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    Top of Mind Awareness (TOMA)

    Be the first name they think of — before they even search.

    If They Have to Search for You, You've Already Lost

    • The best patient is the one who already knows your name before they need care.
    • Without consistent visibility, you're competing on price and proximity — the worst positions.
    • Your local community doesn't know you exist beyond your immediate neighborhood.
    • One-time marketing campaigns create awareness spikes that fade within weeks.

    Hype Accounts Build Persistent Local Authority

    • Repeated exposure through listicles, local mentions, and 'best of' features.
    • Community positioning content that establishes you as the local authority.
    • Condition-specific thought leadership that keeps your name circulating.
    • Cross-platform presence that ensures you're seen wherever patients look.

    Top of Mind = Top of List

    7×
    touchpoints needed before a patient remembers your name
    54%
    of patients choose the first provider they recognize
    3.1×
    more direct searches for Hype clinics vs. standard profiles

    Become Unforgettable

    Build the kind of local authority that makes patients think of you first.

    Claim Your ProfileLearn More

    Explore Other Growth Surfaces

    AI Rankings, Recommendations & SourcingWebsite & Profile Traffic LiftCondition-Based Research SearchDue Diligence & Reputation Searches3rd Party Social Proof & Influencer LoopLocal Specialty SearchesChiropractic Directory Rankings